The category Europe has been waiting for.
We combine genuine cultural intelligence, DACH retail and distribution relationships, and a deep understanding of the Black beauty community to give brands the access and advocacy they have historically been denied in European markets.
Where we focus.
Textured Hair
Care, styling and treatment for coils, curls and waves, a category DACH shelves have barely begun to serve.
Melanin-Rich Skincare
Formulations and evidence built for deeper skin tones, positioned for buyers who expect proof.
Inclusive Cosmetics
Shade ranges and colour cosmetics designed for the full spectrum of European consumers.
Afrocentric Wellness
Heritage botanicals, rituals and wellbeing brands with a story European consumers are ready to hear.
How we help.
African Beauty is our first priority, and the heart of the House of Keren ecosystem.
Regulatory groundwork
EU Cosmetics Regulation 1223/2009, CPNP notification, an EU Responsible Person and German-language labelling, all in place before the first buyer meeting.
Retail positioning
Pricing, packaging and margin structures that work on DACH shelves, and a story buyers can sell.
Market intelligence
Consumer, competitor and category insight on the Black and Afro-diaspora community across Germany, Austria and Switzerland.
Cultural translation
Brand narrative, founder story and community adapted for DACH audiences, without losing what makes the brand yours.
Are you ready to enter the DACH market?
Our Beauty Readiness Score is coming soon. In the meantime, book a readiness conversation and we will take you through where your brand stands today.