Intelligence
- Quarterly white papers
- Market reports
- Trend forecasts
- Consumer research
The strategic partner for African beauty in Europe.
Market intelligence, retail readiness and cultural strategy for brands entering the DACH region and the United Kingdom.
We are building Europe's leading intelligence platform and strategic advisory for African Beauty.
K-Beauty showed Europe what happens when a region's beauty is properly understood, properly positioned and properly supported. African Beauty deserves the same recognition, not as a niche or a trend, but as a category in its own right.
Vision
To be the leading strategic advisory and thought leadership platform advancing African Beauty, and Beauty Tech, across the DACH and UK markets.
Promise
Strategic clarity, market readiness, cultural intelligence and long-term positioning for brands entering the UK and DACH region.
Focused expertise for ambitious brands.
The specialist market entry consultancy for international hair and African beauty brands entering Germany, Austria and Switzerland, from aspiration to shelf or D2C, with fewer costly mistakes.
African Beauty
Positioning premium African beauty brands for European retail and long-term category growth.
Explore
Beauty Technology
Market entry for innovation-led beauty tech, from compliance and localisation to launch.
Explore
Salon & Aesthetic Devices
Structured routes to market for professional equipment across the DACH region.
Explore
Five pillars. One ecosystem.
An integrated model connecting market intelligence, education and advocacy with the people shaping African beauty in Europe.
Education
- Retail readiness
- Pricing strategy
- Compliance
- Buyer expectations
Advocacy
- Industry reports
- Retail interviews
- Thought leadership
- Shelf Ready podcast
Connections
- Beauty buyers
- Distributors
- Cosmetic chemists
- Investors
Community
- Between Worlds podcast
- Round tables
- Events
- Founder interviews
“Beauty in my world was never just product. It was ritual, it was memory, it was identity.”
Born in Ghana and raised in Germany. For around fifteen years Abigail built her career in the German-speaking markets, holding Director-level roles across DACH at companies including Takara Belmont and Hologic.
DACH & UK
Deep understanding of German-speaking markets, combined with UK retail expertise and cultural intelligence.
Germany
Europe's largest beauty market, led by dm, Rossmann and Douglas.
Austria
A premium, quality-led market with close ties to German retail.
Schweiz · Suisse · Svizzera
SwitzerlandSwitzerland
Multilingual, high-spend and exacting on compliance.
United Kingdom
Our home base, and a proven gateway for diaspora-founded brands.
Research that builds a category.
Keynotes, panels & industry forums.
Abigail speaks on market entry, export strategy and the case for African Beauty as a category, for audiences across beauty, retail and trade.
Beauty
- Beauty trade shows
- Cosmetics and ingredients forums
- Professional salon events
Retail
- Retail technology conferences
- FMCG conferences
- Consumer goods forums
Trade
- African export events
- Chambers of commerce
- UK–Africa and Germany–Africa business forums
Market Intelligence, Cultural Intelligence, Retail Readiness, Compliance, Localisation, European Expansion, Market Readiness, Strategic Growth
House of Keren delivers strategic clarity, market readiness, cultural intelligence and long-term positioning for brands entering the UK & DACH region.
Our brand promise
