African beauty and the DACH market.
A House of Keren white paper on the opportunity, the obstacles and the routes to shelf across Germany, Austria and Switzerland.
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White paper
African beauty and the DACH market.
Inside the paper.
- The shape of the opportunity
- How DACH retail buys
- Regulatory foundations for beauty brands
- The Black and Afro-diaspora consumer in DACH
- Routes to market, from D2C to shelf
The White Paper
Our research on the opportunity for African beauty in the German-speaking markets.
Read about the paper
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