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House of Keren

Specialist market entry for hair & beauty.

The specialist market entry consultancy for international hair and African beauty brands entering Germany, Austria and Switzerland. Based in the UK, we take brands from aspiration to shelf or D2C: faster, smarter, and with fewer costly mistakes.

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A-Beauty

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BeautyTech

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Salon Equipment

From aspiration to shelf.

DACH market intelligence

Consumer, category and competitor insight for the German-speaking markets.

Distributor relationships

Routes to the retailers, distributors and trade partners who decide what reaches the shelf.

Brand building

Positioning and cultural translation that turn a strong brand into a lasting one in Europe.

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African Beauty

Positioning premium African beauty brands for European retail and long-term category growth.

Textured HairMelanin-Rich SkincareInclusive CosmeticsAfrocentric Wellness
Close-up of a woman applying a golden serum beneath her eye

Beauty Technology

Market entry for innovation-led beauty tech, from compliance and localisation to launch.

AIARSmart DevicesPersonalisationBiotechDigital Beauty
A salon interior with leather styling chairs, mirrors and exposed brick

Salon & Aesthetic Devices

Structured routes to market for professional equipment across the DACH region.

Salon EquipmentAesthetic DevicesProfessional ChannelsRegulatory & Certification

Are you ready to enter the DACH market?

In the meantime, book a readiness conversation and we will take you through where your brand stands today.

If you're ready to bring your brand to Europe, let's talk.